A walk in Williamsburg with Matthew

Selvedge denim coverall worn in Williamsburg, Brooklyn.

What era or culture influenced this design most?

“The era this design is influenced by as the “machine age” which was around the 1920s to the 1030s. The coverall jacket is a design that has always interested me. I love a long workwear jacket and this particular type of jacket is one that have never the same design twice.The perfect opportunity to design one of our own.”

If this denim look were a person, who would it be?

“I would have to say Hassan Bonne. He is pretty much a brand ambassador at this point. He inspires a lot of our designs and wear our garments to another level. I mean who elsse can take one outfit,and style it over 300 different ways?!”

One word to describe your denim philosophy?

“Timeless”

Do you remember the first time you wore denim?

“Oh yeah, day one”

[ko’lōn] New York founder Matthew Colón

Photographer Ines Lopez

East Williamsburg, Brooklyn NY

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gently x [ko’lōn] collaboration